VMworld
2018
VMware
Team Lead
My Impact
I was the creative lead of this project. I worked with the team on the strategy and stories we wanted to tell. I wireframed the experience, including touchpoint areas, illustration zones, and animation spaces. I set the art direction, created assets for animation, contributed to the illustration, and overlooked a team of animators and an illustrator to finalize all the content. I oversaw the production company and was involved in testing to ensure everything worked as intended.
Background
VMware organizes an annual conference showing its latest products and technologies. As in every trade show, booth owners are fighting for attention to capture as many potential leads as possible. Impressing customers is a must to ensure visibility and a lot of traffic.
Goal
The VMware IoT team asked our agency to create a unique experience to engage their customers. It should educate them about the possibilities of VMware products while delightfully conveying the information. The usage of elements of IoT and the specific display area of 20 x 8 ft were requirements.
Challenge
This multi-layered project had a lot of complexity due to the interdependencies between the elements. Additionally, dealing with new technologies and restrictions required quick problem-solving on the way. Time was not on our side either.
Process
An interactive wall with multiple input touchpoints, enabled by a conductive paint below the illustration. The illustration served as a background of a modern city empowered by VMware smart technologies. We divided the wall illustration into areas focusing on various aspects of smart city living: energy, safety, transportation, and manufacturing. The flattened angle of the isometric view conveys the scale of a city and its personal impact on citizens. The neutral appeal of the illustration allowed animations to be the dominant element and make the city look alive. Users could click any of the touchpoints to view a short story encompassing the benefits of IoT solutions in the city.
Solution
An interactive wall with multiple input touchpoints, enabled by a conductive paint below the illustration. The illustration itself served as a background of a modern city, empowered by the VMware smart technologies. It was separated into areas that talked about various aspects of a smart city living: energy, safety, transportation, and manufacturing. The flattened angle of this isometric view was chosen to convey both scale of the city as well as a personal impact on citizens. The neutral appeal of the illustration allowed animations to be the dominant element and make the city look alive. Users could click any of the touchpoints to view a short story encompassing the benefits of IoT solutions in the city.
